- The Credit You Deserve
(pdf)
Corporate messages on Public Television allow for creativity and style. Many companies run their existing spots on our air, or find that a small change in voice-over is all it takes to fit the PBS guidelines
Your message may be:
- :15 or :30 in length
- Describe your business
- Describe your corporate mission
- Identify and depict products
- Use a slogan
- Use a 1-800# and a web site address
- Use music
- Make an association between your company and the program you sponsor
To maintain public television’s non-commercial character, the FCC has determined that corporate messages may not:- Use comparative or qualitative language
- Offer price, discount or financing information
- Use calls to action
- Include an inducement to buy
- Include an endorsement
- Use drama
- Use visuals that demonstrate product uses and qualities
- Expanded Reach (pdf)
- Opinion Leaders (pdf)
- 2004 Marketing with MRI (pdf)
- LPB Map (pdf)
- Demographics (pdf)
Thank you for your interest in supporting public television!
(Download the sign up sheet in pdf format)
