Today, Louisiana Public Broadcasting (LPB) announced that it will launch new, free localized 24/7 children’s services on January 16, 2017. Provided by LPB, the free services include new scheduling on LPB2, plus live streaming on digital platforms. The effort is LPB’s latest initiative to support early learning in the community. LPB2 will broadcast PBS KIDS shows 24 hours a day on television and offer a live stream, making it easy for Louisiana children to watch their favorite series during primetime and other after-school hours when viewing among families is high. Viewers will be able to watch the LPB PBS KIDS branded live stream through LPB.ORG and on the PBS KIDS Video App, which is available on a variety of mobile devices and tablets. Soon after launch, the live stream will be available on over-the-top platforms such as Roku, Apple TV, Amazon Fire TV, Android TV, Xbox One, and Chromecast. The live stream complements on-demand clips and full episodes, which will continue to be available for free on the PBS KIDS Video App and streaming via pbskids.org.
Following its initial launch, the localized live stream experience will expand to offer an integrated games feature, enabling children to toggle between a PBS KIDS show and an activity that extends learning – all in one seamless digital experience. The live stream and games feature is grounded in research demonstrating that measurable gains in learning are achieved when children engage with PBS KIDS content on multiple platforms. The games will align with the learning goals of each TV series, deepening children’s involvement and supporting learning.
“LPB has been an integral part of the community for years, delivering content and services that parents trust and supports early learning,” said Beth Courtney, President and CEO, LPB. “We are excited to build on the work we do every day for Louisiana families by adding these new 24/7 services to our offerings, ensuring that our proven educational content is accessible anytime and anywhere to all kids – especially those who need it the most.”
PBS stations reach more kids aged 2-5, more moms with children under 6 years old and more children from low-income families than any other kids TV network. With its new 24/7 channel and digital offerings, LPB will build on this reach and impact.
Through this effort, LPB will extend its commitment to early learning by offering more families high-quality PBS KIDS content that is trusted by parents and proven to help kids learn. In a recent survey, PBS KIDS led all networks in improving kids’ behavior, with 74% of parents saying their child exhibits more positive behavior after engaging with PBS KIDS. And years of research confirm that PBS KIDS media content helps children build critical skills that enable them to find success in school and life, while also helping parents increase their own engagement. A recent study conducted by WestEd found that PBS KIDS resources can help narrow the math achievement gap for children from low-income families and better prepare them for kindergarten. Additionally, parents’ awareness of their children’s math learning increased significantly – as did their use of strategies to support their children’s learning.
Designed to meet the needs of today’s kids, LPB’s new, free 24/7 services on will provide learning opportunities for children whenever and wherever they access media. Nielsen data demonstrate that live TV is the dominant way children access video, accounting for 67% of the time children spend watching video content. Most kids’ TV viewing takes place on weeknights and weekend afternoons and evenings. This trend is true for all children, but especially for those in low-income families.
The LPB PBS KIDS 24/7 channel will include popular favorites such as DANIEL TIGER’S NEIGHBORHOOD, ODD SQUAD, WILD KRATTS and DINOSAUR TRAIN; PBS KIDS’ newest series SPLASH AND BUBBLES, NATURE CAT, and READY JET GO! will also be featured. LPB will provide the PBS KIDS 24/7 channel on LPB2 (check your local listings) in addition to its current primary LPB-HD channel, which will continue to feature PBS KIDS. The schedule of children’s programming on the primary LPB channel will be different from the 24/7 channel, offering families a variety of options. The full local schedule is available at http://www.lpb.org.
The new 24/7 LPB PBS KIDS CHANNEL is an integral part of LPB’s long-term vision for its children’s service and will build on its reach and impact in the community, where it provides essential services for kids, parents and teachers, and complements its ongoing flood recovery initiative, “LPB Gives Back.” As Louisiana continues to recover from historic floods, LPB is making a difference. Thanks to generous support from viewers, public TV stations around the country and the Corporation for Public Broadcasting, LPB has distributed books, school supplies and toys to hundreds of students, teachers, and classrooms. In January 2017, LPB will build on these efforts, providing 200 PBS Playtime Learning Pads for flood-affected Pre-K classrooms in East Baton Rouge, Livingston and Ascension Parishes. These tablets will have more than 25 fun and educational games; 120 PBS Kids video clips, songs and music videos; and more than 100 hours of video from the award-winning PBS KIDS Video app. LPB Education Specialists will provide training to teachers and parents.