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Sunday, May 20, 2018
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Louisiana Public Square
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Panelist Bio


Randle "Randy" Raggio, Ph.D.
Asst. Professor, LSU Dept. of Marketing

Randy Raggio is Assistant Professor of Marketing at the E.J. Ourso College of Business at Louisiana State University, where he teaches the capstone marketing strategy course for senior marketing majors. Recent student projects that he has supervised include strategic marketing plans for LPB, Louis DeAngelo's Casual Italian Dining, and Monster Energy drink. He is currently working on research pertaining to branding, brand equity, the impact of Louisiana's post-hurricanes "thank you" campaigns, and strategic pricing issues in B2B services markets. His dissertation focused on empirical and theoretical implications of brands and brand equity for consumers and firms. His research has been accepted for publication in the Journal of Brand Management.

Prior to entering academia, Randy was the marketing director for Kidpower, the toy company that marketed products such as the Funnoodle (the long foam swimming pool "noodles"). He produced more than 13 commercials that aired on national cable TV and appeared on QVC three times. In 1998 he was appointed to the Toy Manufacturers of America Blue Ribbon Communications Panel.

Randy is a competitive swimmer and in 1999 completed a 24-mile solo swim across Lake Pontchartrain, Louisiana in a time of 13:44:22.

Randy received his Ph.D. in marketing from The Ohio State University. He was previously director of the Jack C. Massey Graduate School of Business and instructor of business at Belmont University in Nashville, TN, where he taught undergraduate, MBA, and professional education courses.

Current Topic


     05/18 - News About the News

How can viewers distinguish between fact and fake news and is social media blurring the difference?
According to the 2018 Louisiana Survey, when it comes to trusting news organizations, more Louisiana residents put their faith in local media than national media outlets. Despite that trust, only 36 percent of the state’s news consumers say local news deals fairly with both sides.

So, why is there so much mistrust of the news media? What role has the downsizing of traditional media played in creating a gap in coverage and possibly, community trust? Where are consumers primarily getting their news? And, how can viewers distinguish between fact and fake news and is social media blurring the difference? Louisiana Public Square looks for answers to these questions and more on “News about the News” airing Wednesday, May 23 at 7pm on LPB and in New Orleans on WLAE. (Recording Tuesday, May 22)

Our panelists are:
• Len Apcar, Wendell Gray Switzer Jr. Endowed Chair in Media Literacy, LSU Manship School
• Jarvis DeBerry, Deputy Opinion Editor, New Orleans Times-Picayune
• Peter Kovacs, Editor, The Advocate
• Lance Porter, Director, LSU Social Media Analysis & Creation Lab

LPB CEO, Beth Courtney and journalist and political historian, Bob Mann moderate the discussion. The program features interviews with Michael Henderson, director of the LSU Public Policy Research Lab; Ray Pingree, Associate Professor wth the LSU Manship School of Communication; John DeSantis, Senior Staff Writer for The Houma Times and Judi Terzotis, president of The Advocate.

Louisiana Public Square can also be heard on public radio stations WRKF in Baton Rouge; Red River Radio in Shreveport and Monroe; and WWNO in New Orleans. Check their station websites for schedule.
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Special Presentation


     05/16 - Louisiana Veterans Coming Home

What challenges do our returning veterans face?
 

Recent Topics


     04/18 - Balancing Eldercare

How much does Louisiana spend on nursing homes versus home and community-based care?

     03/18 - Making Schools Safe

Where does Louisiana stand in this national discussion?

     02/18 - Drawing the Line: Sexual Harassment in Louisiana

How widespread is the problem in our state? Take the survey!

     01/18 - Early Education Matters

Should early childhood education be a priority?
»»» View all Topics!
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