Randle "Randy" Raggio, Ph.D. Asst. Professor, LSU Dept. of Marketing
Randy Raggio is Assistant Professor of Marketing at the E.J. Ourso College of Business at Louisiana State University, where he teaches the capstone marketing strategy course for senior marketing majors. Recent student projects that he has supervised include strategic marketing plans for LPB, Louis DeAngelo's Casual Italian Dining, and Monster Energy drink. He is currently working on research pertaining to branding, brand equity, the impact of Louisiana's post-hurricanes "thank you" campaigns, and strategic pricing issues in B2B services markets. His dissertation focused on empirical and theoretical implications of brands and brand equity for consumers and firms. His research has been accepted for publication in the Journal of Brand Management.
Prior to entering academia, Randy was the marketing director for Kidpower, the toy company that marketed products such as the Funnoodle (the long foam swimming pool "noodles"). He produced more than 13 commercials that aired on national cable TV and appeared on QVC three times. In 1998 he was appointed to the Toy Manufacturers of America Blue Ribbon Communications Panel.
Randy is a competitive swimmer and in 1999 completed a 24-mile solo swim across Lake Pontchartrain, Louisiana in a time of 13:44:22.
Randy received his Ph.D. in marketing from The Ohio State University. He was previously director of the Jack C. Massey Graduate School of Business and instructor of business at Belmont University in Nashville, TN, where he taught undergraduate, MBA, and professional education courses.
What standards should be used for college admissions?
This fall, LSU instituted a “holistic admissions” process for incoming students which relies more on essays and recommendations than on College Board test scores and grade point averages. Proponents of the move say it’s a better way to identify strong students while opening up opportunities for families not financially able to afford prep classes for standardized exams. Opponents say the move will increase student attrition and could endanger LSU’s flagship status. Examine the new standards from several different perspectives.
Louisiana Public Square looks for answers to these questions and more on “An Eye on Admissions” Wednesday, November 21 at 7pm on LPB and in New Orleans on WLAE.
Louisiana Public Square can also be heard on public radio stations WRKF in Baton Rouge; Red River Radio in Shreveport and Alexandria; and WWNO in New Orleans. Check their station websites for schedule.