Travel Brochure Rubric (doc and pdf)

	Beginning 1	Developing 2	Accomplished 3	Exemplary 4	Score
RESEARCH	Did not utilize resources effectively; did little or no fact gathering for project	Used the material provided in an acceptable manner; but did not consult any additional sources	Did a good job researching; utilized materials provided fully; found some outside information	Went well above and beyond to research information; solicited material in addition to what was provided
CONTENT ACCURACY	Completely inaccurate; facts were misleading to audience	Somewhat accurate; more than a few inconsistencies or errors in information	Mostly accurate; a few inconsistencies or errors in information	Completely accurate; all facts were correct and up-to-date
VISUAL DISPLAY	Few or no graphic elements; or graphics interfere with presentation of material	A few graphic elements present; little variation in type, color, and layout	Graphic elements contribute to understanding; some differences in type, color, and layout used	Very attractive display utilizing graphics appropriately; effective use of color, size, type and layout
REQUIRED ELEMENTS	Brochure included few or no required elements	Brochure included some of required elements	Brochure included most or all required elements	Brochure included all required elements and some additional ones
CLARITY AND NEATNESS	Very difficult to read and follow; confusing	Hard to read; confusing; labels are hard to read	Easy to read; most elements are clear; labels are easy to read and appropriate	Easy to read; all elements are clearly written, labeled and appropriate

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